Purpose-Built Campaigns for Discoverability and Sales

In today's crowded marketplace, strategic planning and long-term marketing are essential. Our team designs customized campaigns for each title, integrating audience building, trade and retailer outreach, genre-specific tactics, online growth, and digital media to create measurable impact.

We collaborate with existing teams or operate independently, maintaining unified messaging, consistent branding, and professional execution across every touchpoint.

Featured Campaign Title

Five Core Components of Our Marketing

Brand & Audience Building

Foundation for long-term success through speaker development, endorsement campaigns, social media strategy, and ancillary product planning.

  • Speaker development and platform presence
  • Endorsements, testimonials, and credibility building
  • Social media tools, calendar, and growth
  • Ancillary products: courses, guides, and more

Genre Marketing

Targeted awareness in communities of like-minded readers via genre-specific ads, book clubs, award submissions, and content syndication.

  • Genre-targeted ads and placements
  • Book club outreach and partnerships
  • Award research and submission management
  • Content syndication across relevant platforms

Online Marketing

Search, content, and digital advertising tailored to each title's genre and audience, with platform-specific optimization and analytics.

  • SEO and technical optimization
  • Multi-platform digital ads
  • Content marketing and email
  • Website development and optimization

Supply Chain Marketing

Retailer, wholesaler, and trade partnerships that maximize distribution, influence shelf placement, and leverage demand-generation programs.

  • Retailer relationship management
  • Distribution channel optimization
  • Trade marketing and conferences
  • Sales data analysis and optimization

Digital Media Outreach

Build a third-party content archive through podcast interviews, influencer partnerships, article placements, and professional press releases.

  • Podcast identification and booking
  • Influencer vetting and collaboration
  • Article placement and syndication
  • Press release development and distribution

Ready to Build Your Marketing Campaign?

We design integrated, customized marketing plans that grow audiences and drive sales across retail and digital platforms.